Exploring the emerging trends in marketing preferences by generation

Over the past decade, advertisers have adapted to the boom of technology and the introduction of various new marketing channels and tactics. From a marketer’s perspective, effectively communicating with shoppers has never been more challenging, given that each generation’s buying habits vary significantly.

We surveyed consumers of all ages to find out which marketing tactics and channels resonate with each generation to help you streamline your advertising efforts and tailor your strategy to your target audience.

Highlights of this survey report include:

• 96% of consumers feel loyal to a brand, and 84% engage with advertising from brands they are loyal to.
• Email is the No. 1 channel for all generations except Gen Z, which prefers social media.
• 81% of all consumers want to receive personalized communications from brands they buy from.
• The industry consumers want personalization from the most is Food & Beverage

“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention.

According to the Harvard Business Review, every company needs a Growth Manager. A growth manager’s job combines data analysis, marketing, and product development to ensure that company is deploying products and campaigns that yield profitable results. It is the growth manager’s job to interpret these results and advise their peers on the successes and failures of a particular campaign in hopes to increase revenue.