Big data will help the medical community bring truly personalized precision treatments to people, reports Entrepreneur.

Precision or personalized medicine is a novel approach that considers a person's genetics, lifestyle, and environment to determine the best course of treatment and prevention.

According to the Enterprisers Project, big data won’t make your organization make its decisions any faster. 

Last week, I had coffee with a colleague who’s been working with a mid-sized organization on a big data initiative. 

Big data used in applications such as personalized pricing models can have a detrimental effect reports the Conversation. 

Mustafa loves good coffee. In his free time, he often browses high-end coffee machines that he cannot currently afford but is saving for. One day, travelling to a friend’s wedding abroad, he gets to sit next to another friend on the plane. When Mustafa complains about how much he paid for his ticket, it turns out that his friend paid less than half of what he paid, even though they booked around the same time.