Near, a data collection service that uses the data from 1.6 million mobile users to create data insights for brands, retailers, and e commerce platforms, has just raised another $100 million dollars to continue its growth, reports Venture Beat. 

According to Forbes, Starbucks using on the fly data analytics to determine how their retail locations should allocate their workforce. 

Fire & rescue services are employing big data to figure out how to prevent fires, reports Phys.org.